Solar is competing brands of Walk of Fame

Chinese solar water heater industry in recent years has been the rapid development of solar energy water heater production and rapid growth in output value, sales volume and have been accumulated in the world; the Government to formulate and implement a number of national and industry standards, product quality is Rising; technological advances encouraged by the results achieved, production equipment and means of production have been continuously improved; With the improvement of people's lives, the solar water heater market throughout the country to be nurtured and expanded. However, China's solar energy industry is the lack of internationalization and specialization of the major brands, so the lack of international competitiveness. Solar power companies Norit Shen, general manager of civilization: the brand is the most valuable intangible assets, in good policy environment, good corporate brand and increase international competitiveness and to strengthen communication and the exchange of solar energy industry and various enterprises in order to strengthen the economy And social benefits.

In today's world, market-oriented economic development has become a must, and the brand has become the economic mainstream of the modern market economy. People of the mainstream of consumer goods are branded products, "brand" of such intangible assets has become the most valuable "assets." Brand is the business of life, is the only one owned enterprises. Performance of the enterprise brand and product quality, reputation and image. Chinese solar power industry is currently Norit, the Ming emperor, and so well-known enterprises have already begun to take shape a certain brand influence, but not like Coca-Cola, Siemens, Nokia, and so did the extent, but in the internationalization of the brand before the first home win On the basis of the brand.

high-quality brand is the most fundamental characteristics of the brand must have a high-quality support to do. Only companies with high-quality products under the premise of the resources excavations own brand, brand potential of the deep, demonstrated demand for the brand, brand publicity personality, to make the core brand values continue to improve. Solar power industry in order to Norit, for example, since the early days of quality will be seen as the lifeblood of enterprises, the spirit of "a screw reflect the attitude of a product," will not allow any unqualified products from the factory gate. Due to strong technology, management in place, their product quality second to none in the industry, overseas reputation far, the world's products are sold in more than 30 countries and regions. Easy to manufacture products and create brand is difficult, the unspoken rule is that each of the companies are only too aware that, in market competition, the brand is an enterprise development motivation, the same brand and quality higher than quality, is a high-level access to the market can not be Replacement tickets.

shape of a brand, not only need to formulate a long-term business objectives, be an exception; need to take the initiative to bear on the business community and consumers. China's solar energy industry in the area of social responsibility awareness has reached a higher level, in Wenchuan after the earthquake, the earthquake-stricken area for the solar industry to carry out a large number of donors, Norit forces take the lead donor for the earthquake-stricken areas more than 200 million Materials, to be followed in the disaster area for the construction of more than 200 people take a bath in the bathroom; Emperor Ming, Yu Sun, and other donors have also carried out for the reconstruction of disaster areas and made outstanding contributions.

to cast a brand take a long time, is a long-term investment in foreign countries need to form a brand of the past century. China's solar energy industry is only about 20 years of development history, the solar energy industry to cast the country and the world well-known brands still have a long way to go. Of course, in opening up international markets at the same time, we want to safeguard the reputation of China, can not peer unhealthy competition among one another price. Because whether it is domestic or foreign, are still on products made with a lot of skepticism, the price war will only reduce the level of domestic brands. China-made products on the world to have confidence in peer between the need for more communication and cooperation. In particular, China's solar energy industry in the initial stage of development, exchange and communication in order to promote the upgrading of China's solar energy industry as a whole.

solar energy industry in a positive environment is still a problem because of national policy for imperfections and industry standards, making a number of non-formal products and brands to enter the market and eroding the industry's leading enterprise market, the industry brand Of a stumbling block on the road. China has more than 10,000 solar energy companies, but China's top 10 solar energy companies, only 17% market share. It also confirmed China's top 10 companies still have not attained with the brand strength; so the solar energy industry enterprises should be the main strength Qin-Xiu, at the same time mutual exchanges and cooperation to jointly resist the non-brand-name and low-quality products to market risks. Only fit and healthy self-join together in order to improve the competitiveness of their work among the world's brand-lin.

Source: Li Norit